The Loyalty & Reward Co team share decades of combined loyalty experience and business success. They are the world’s leading experts in blockchain loyalty and together created www.blockchainloyalty.io, a global resource centre for blockchain loyalty, helped launch the EZToken Rewards project in June 2018, have been formally engaged as consultants by REFFIND Ltd (ASX: RFN) to support the roll out of Loyyal, and regularly present at blockchain conferences around the world.
The Loyalty & Reward Co management team are based in Sydney, Australia.
CEO & Founder
Philip Shelper is CEO of Loyalty & Reward Co, a loyalty management consulting agency which focuses exclusively on loyalty program design & execution for major companies globally. Phil spent 4 years at Qantas Frequent Flyer
as Loyalty Product Manager, leaving in 2011. Prior to Qantas, Phil spent 8 years at Vodafone
, where one of his roles was Loyalty & Retention Manager. Phil is the author of Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies
. Phil is a member of over 140 loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program.
Max Savransky is Loyalty Director of Loyalty & Reward Co, a leading loyalty consulting firm based in Sydney. He has 10 years’ experience within the loyalty industry including roles at Mastercard Loyalty
Silverneedle (Next & Sage Hotels) and Pureprofile. As Loyalty & CRM Manager at HOYTS
, he launched the highly successful partnership with Qantas Frequent Flyer
, including a world-first Qantas Points in-store redemption proposition. He is an active cryptocurrency trader.
Stacey Lyons is the Marketing Director at Loyalty & Reward Co. Stacey has years of experience within loyalty, marketing and eCommerce across multiple channels and business models including Boost Juice
. Most recently, Stacey has been managing the investor, member and retailer communications for blockchain loyalty company EZToken Rewards
, as well as taking the lead on developing and running a new loyalty program for Lendlease
Stacey is a proud pioneer of women in blockchain and attends meet-ups regularly.