Meet Loyalty & Reward Co

The Loyalty & Reward Co team share decades of combined loyalty experience and business success. They are the world’s leading experts in blockchain loyalty and together created, a global resource centre for blockchain loyalty, helped launch the EZToken Rewards project in June 2018, have been formally engaged as consultants by REFFIND Ltd (ASX: RFN) to support the roll out of Loyyal, and regularly present at blockchain conferences around the world.

The Loyalty & Reward Co management team are based in Sydney, Australia.

Phillip Shelper
CEO & Founder
Philip Shelper is CEO of Loyalty & Reward Co, a loyalty management consulting agency which focuses exclusively on loyalty program design & execution for major companies globally. Phil spent 4 years at Qantas Frequent Flyer as Loyalty Product Manager, leaving in 2011. Prior to Qantas, Phil spent 8 years at Vodafone, where one of his roles was Loyalty & Retention Manager. Phil is the author of Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies. Phil is a member of over 140 loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. 
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Max Savransky
Max Savransky is Loyalty Director of Loyalty & Reward Co, a leading loyalty consulting firm based in Sydney. He has 10 years’ experience within the loyalty industry including roles at Mastercard Loyalty (Pinpoint),
Silverneedle  (Next & Sage Hotels) and Pureprofile. As Loyalty & CRM Manager at HOYTS, he launched the highly successful partnership with Qantas Frequent Flyer, including a world-first Qantas Points in-store redemption proposition. He is an active cryptocurrency trader.
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Stacey Lyons
Marketing Director
Stacey Lyons is the Marketing Director at Loyalty & Reward Co. Stacey has years of experience within loyalty, marketing and eCommerce across multiple channels and business models including Boost Juice, ModelCo and MyHouse. Most recently, Stacey has been managing the investor, member and retailer communications for blockchain loyalty company EZToken Rewards, as well as taking the lead on developing and running a new loyalty program for Lendlease. Stacey is a proud pioneer of women in blockchain and attends meet-ups regularly.
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