Keep up to date with the latest developments in blockchain loyalty worldwide

Zilla releases new blockchain event platform; but are they just scrambling to stay alive?

The Zilla platform and multi-cryptocurrency wallet was originally developed to provide easily digestible information on ICO’s.

How can Security Tokens and Loyalty come together?

Blockchain loyalty approaches have for the most part been dominated by utility tokens,

REFFIND engages blockchain loyalty experts Loyalty & Reward Co to promote Loyyal

REFFIND Ltd. (ASX: RFN) engages Loyalty & Reward Co, established world-leaders in blockchain loyalty, to promote Loyyal’s “Internet of Loyalty” to major loyalty programs across Asia Pacific.

Paytomat aims to mainstream cryptocurrency payments

I’ve previously written about cryptocurrency payments – see Eligma – and it’s great to see more and more players coming into this space to support retailers.

Line are launching cryptotoken LINK without running an ICO

Japan’s most widely used messaging app with a massive 200 Million active users, has revealed that it will be creating its own cryptotoken, LINK.


This month Phil highlights the scary statistics around the struggles blockchain loyalty companies are currently facing when running ICO’s, confirming that investors are no longer investing blindly in an idea.


This month Max has reviewed blockchain loyalty gamification play Pigzbe, which is a modern reinvention of the piggy bank.

Blockchain Loyalty News | Review of KeyoCoin | Stacey’s Stars

This month’s Blockchain Loyalty News video focuses on blockchain loyalty company KeyoCoin.

Pigzbe successfully completes ICO with $8.8m raise

The creators of Pigzbe, the digital piggy-wallet for children aged 6 and up, have announced the completion if their Wollo token ICO,

We got the goss on all things Liven in our exclusive blockchain loyalty interview

I couldn’t wait for the next update on my favourite dining rewards app, Liven, so I took it upon myself to get the inside scoop.

Interview with Yves Benchimol, CEO & Co-founder of Universal Reward Protocol

After my recent blog article where I outlined the Universal Reward Protocol proposition, I engaged with their CEO and Co-founder, Yves Benchimol, asking him to answer a few questions.  

Bricks and mortar marketplaces powered by blockchain are definitely a thing

As a bricks and mortar retailer, your ultimate aim should be to convert as many customers as possible, out of the cohort of those that walk into your store.

Here’s a way to connect wholesalers and consumers via a cool blockchain play

Having recently come across this platform, I think it’s quite nifty.’s claim:

Tapcoin by Hooch; starting with scale is the secret to success

Hooch is an existing hospitality perks app with over 200,000 users who currently enjoy discounts at over 100,000 hotels, restaurants and bars.

Eligma, the new cryptocurrency payment app, recently launched in Slovenia

Eligma offers a solution called Elipay, which is effectively a way to pay with a selected range of cryptocurrencies (Bitcoin, Bitcoin Cash and Ether as a start) via an app, across 130 online and offline retailers in Slovenia.

Tap project: a nice gamification play for gamers

Tap coin is an Ethereum based token that gives game players the ability to export game currency and use it in other games, opening a new path for decentralised virtual game currency where players control their winnings.

Cloud Union Is Exploring Moving Wonder Rewards To The Blockchain

Loyalty & Reward Co recently attended LoyaltyLive in Chicago, the world’s first blockchain and loyalty conference. There we mingled with some of the brightest minds on the planet who were all seeking an answer to the question, ‘does blockchain have a meaningful role to play in loyalty?’


Each month, Max will be posting a video which highlights blockchain loyalty programs in the market and what’s interesting about them.

Blockchain Loyalty News | Review of Liven | Stacey’s Stars

Every month Stacey will be reviewing a working blockchain loyalty program and giving it a rating based on the overall concept, marketing communications, website and app design, as well as other features, functionalities and future potential of each program.

PlayChip may well be the blockchain loyalty company that delivers the most in-demand utility token to date

Not long ago I wrote a blog article on ZeroCoin – an online casino that was in ICO stage and about to introduce a cryptotoken for use in its own gambling ecosystem. An Australian company PlayUp, creators of the PlayChip token, are taking it several steps further and positioning themselves as: “the Universal Gaming Token

Tenzorum take a step towards simplifying blockchain transactions with TENZ-ID

If blockchain was invented by a loyalty professional rather than a reclusive nerd like Satoshi, the experience would be quite different.

Cryptocurrencies are the perfect alternative to loyalty points. Here’s why.

Most blockchain loyalty programs which have launched in the last few years have been start-ups who have developed their own cryptotoken.

Will Beam change the future of retail?

Beam are an existing payments acceptance platform with built in support for smart contracts, founded in the UAE.  But we’re kind of not sure what their program does…

Stablecoins – the next big thing in cryptocurrency

A stablecoin is a cryptocurrency that’s price pegged (i.e. fixed at a certain amount) to a real-world asset such as gold, or the dollar.

WOM Token aim to monetise word-of-mouth, but is it possible?

We can’t deny the power of word-of-mouth marketing, and now a blockchain marketing play WOM Token has been built off the back of it.

Blockchain Loyalty News | Review of EZToken Rewards | Stacey’s Stars

Stacey is a proud pioneer of women in blockchain and regularly contributes to, a global resource centre for everything blockchain loyalty.

LoyalCoin showing the blockchain loyalty world how it’s done

While many blockchain loyalty programs around the world are struggling to make forward traction, Philippines-based Appsolutely are powering ahead with the expansion of LoyalCoin (LYL).

Philip Shelper to panel for ‘The Satoshi Decade With Mark Pesce’

Philip Shelper has been invited to join a panel of expert entrepreneurs to reflect on the challenges, opportunities, and journey through what can only be called “The Satoshi Decade”.


This month Max has reviewed two companies within the film industry and explains how they have implemented a blockchain loyalty play to resolve issues currently faced by the industry.

Loops Blockchain Loyalty lands in Malta, but missing X-Factor

Loops™ are “universal reward points that are fun to earn & easy to spend”, according to Jörg Malang (Co-Founder & CEO) and Greg Jarrett (Co-Founder & CTO) 

GOeureka aim to shape the future of online hotel bookings

GOeureka are boldly stepping into the highly saturated online travel booking space, but with a blockchain marketing play to differentiate their approach.

Philip Shelper to present at Loyalty Live, Chicago

Philip Shelper will be presenting at Loyalty Live which runs from October 16th-18th in Chicago. Phil will deliver an overview of ‘The Tokenomics of Blockchain Loyalty.’ He will also participate in a conference panel discussion. The conference is sponsored by major players including DigitalBits, CoinPayments, Arcadia Crypto Ventures, CoinMarketCap and Chicago Blockchain Center. Tickets are

Rakuten Move A Step Closer To Their Blockchain Loyalty Program

Rakuten, Japan’s e-commerce giant with market cap of US$12.5 bn, has acquired cryptocurrency exchange Everybody’s Bitcoin for US$2.4m 

Could TaTaTu be the ultimate blockchain marketing play?

Here at Loyalty & Reward Co we luuuurve Netflix. Max loves El Chapo, Stacey loves Suits, Kate loves Chef’s Table and I love Rick & Morty. If only we could earn cryptocurrency while we’re watching Netflix. Now that would be cool.

KeyoCoin launch a live product

KeyoCoin aim to shift the power in the travel industry from a few big, commission hungry players and put it back in the hands of travellers using cryptorewards.

Koin Rewards lands high profile investor, Nigel Wray

Koin Rewards, a blockchain loyalty play targeting the UK market has successfully closed its seed funding round, raising £350,000.

Pizbe Reinvents The Piggy Bank Using Blockchain

Pigzbe is designed to help teach children the principles of modern finance using a blockchain gamification approach.

GOZO are planning on ‘empowering travellers everywhere with blockchain’.

Their hybrid booking engine/loyalty platform approach is designed to deliver three benefits:

ReChain Makes A Bold Blockchain Loyalty & Marketing Play

Here at Loyalty & Reward Co HQ, we’re somewhat excited by the forthcoming ReChain ICO. 

Pureprofile partnership announcement

Pureprofile partners with local Australian blockchain company Brontech

Decentralisation and its impacts on Blockchain Loyalty

Is a full decentralised blockchain loyalty program possible?

Singapore Airlines Launches ‘KrisPay’, A Blockchain Digital Wallet

‘KrisPay’, will allow frequent flyers to convert Krisflyer airmiles into digital currency.

Demand Film brings blockchain to the big screen

Cinema patrons now have the opportunity to earn cryptocurrency by going to the movies thanks to a new blockchain loyalty program by Demand Film.

With more & more ICO’s failing, how can a blockchain loyalty ICO succeed?

ICORating’s “ICO Market Research Q2 2018” report delivers a very clear message for blockchain loyalty companies looking to ICO

Trippki Aims To Disrupt OTA’s With A Blockchain Loyalty Play

Trippki is a blockchain-powered hotel booking platform aiming to deliver value to hotels and guests in three areas:

Koin Rewards set to shake-up the UK loyalty industry

New blockchain loyalty play Koin Rewards is set to disrupt the UK loyalty industry.

ZEROCoin, making online gambling better for the player?

It wasn’t going to be long before blockchain extended its reach into gambling

Momentum blockchain loyalty program. Have they got the tokenomics right?

We wish Momentum all the best, but have concerns their tokenomics haven’t been given the consideration required.

Creation of a new cryptotoken; GlanceCoin

Glance Technologies Inc., a Vancouver based company have announced plans to launch a blockchain-based rewards platform.

EZToken Rewards

EZToken Rewards launched in Australia on June 26, 2018 with 40 participating retailers, making it the biggest blockchain loyalty program in the world at the time 

Why loyalty is the killer app for blockchain

Through loyalty, blockchain companies can ultimately separate their cryptotoken from a dependence on exchange trading, where market sentiment can no longer affect them.

Singapore-based ShopperCoin have launched an ICO

ShopperCoin are hoping to raise up to US$57.5m for a global blockchain loyalty program