Blockchain Loyalty 2nd Edition provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing around the world. Written by Philip Shelper with contributions by Piper Alderman. (more…)
Research
An interview with Chuck Ehredt – CEO and Co-Founder of Currency Alliance
Recently Loyalty & Reward Co caught up with Chuck Ehredt who has been active in the blockchain loyalty space for several years. Chuck is a seasoned entrepreneur, as well as being CEO and Co-Founder of Currency Alliance. (more…)
BLOCKCHAIN LOYALTY NEWS | PHIL’S EXPERT INSIGHTS | HISTORY OF LOYALTY CURRENCIES
To understand the significant opportunity for cryptocurrencies to be used to power loyalty programs, it is essential to review the history of different currencies within loyalty programs. (more…)
When tech met loyalty:
Feature article on legendary LoyaltyOne Director of Technology, Adriana Masson. (more…)
Razer might just take the cake for one of the worst loyalty program improvements of 2018
Most of us belong to at least 4-5 different loyalty programs – but likely even more. (more…)
BLOCKCHAIN LOYALTY NEWS | PHIL’S EXPERT INSIGHTS | ICO’S
This month Phil highlights the scary statistics around the struggles blockchain loyalty companies are currently facing when running ICO’s, confirming that investors are no longer investing blindly in an idea. (more…)
Stablecoins – the next big thing in cryptocurrency
A stablecoin is a cryptocurrency that’s price pegged (i.e. fixed at a certain amount) to a real-world asset such as gold, or the dollar. (more…)
Blockchain Loyalty News | Phil’s Expert Insights | Unify Rewards
This world’s first blockchain loyalty research project at the University of NSW demonstrated that cryptocurrency can indeed drive greater engagement than loyalty points. (more…)
Blockchain Loyalty News | Phil’s Expert Insights | Scarcity
Phil discusses the core difference between blockchain loyalty programs & points-based loyalty programs. It’s all about SCARCITY. (more…)