Nuggets News video interview featuring Loyalty & Reward Co CEO, Phillip Shelper. (more…)
Philip Shelper has over 12 years’ experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running his own loyalty management consultancy, Loyalty & Reward Co, which he established in 2013. Loyalty & Reward Co focuses on loyalty program design and implementation for major companies globally. Phil is a member of over 140 loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. He is an active cryptocurrency trader and presents regularly on blockchain loyalty at conferences and meet-ups around the world. Phil is always interested to share knowledge about blockchain loyalty, and regularly does so via www.blockchainloyalty.io, a global blockchain loyalty resource centre.
Phil explains that the most immediate opportunity for mainstreaming blockchain loyalty is using the major cryptocurrencies to drive deeper member engagement. (more…)
To understand the significant opportunity for cryptocurrencies to be used to power loyalty programs, it is essential to review the history of different currencies within loyalty programs. (more…)