Blockchain loyalty approaches have for the most part been dominated by utility tokens, (more…)
Philip Shelper has over 12 years’ experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running his own loyalty management consultancy, Loyalty & Reward Co, which he established in 2013. Loyalty & Reward Co focuses on loyalty program design and implementation for major companies globally. Phil is a member of over 140 loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. He is an active cryptocurrency trader and presents regularly on blockchain loyalty at conferences and meet-ups around the world. Phil is always interested to share knowledge about blockchain loyalty, and regularly does so via www.blockchainloyalty.io, a global blockchain loyalty resource centre.
Loyyal leading the world in enterprise blockchain loyalty
This month Phil highlights the scary statistics around the struggles blockchain loyalty companies are currently facing when running ICO’s, confirming that investors are no longer investing blindly in an idea. (more…)
If blockchain was invented by a loyalty professional rather than a reclusive nerd like Satoshi, the experience would be quite different. (more…)
Most blockchain loyalty programs which have launched in the last few years have been start-ups who have developed their own cryptotoken. (more…)
Philip Shelper has been invited to join a panel of expert entrepreneurs to reflect on the challenges, opportunities, and journey through what can only be called “The Satoshi Decade”. (more…)