This month I have reviewed how blockchain loyalty programs globally are changing the cryptocurrency payments space.
In Slovenia, a company called Eligma is offering a solution called Elipay, which is effectively a way to pay with a selected range of cryptocurrencies (Bitcoin, Bitcoin Cash and Ether as a start) via an app, across 130 online and offline retailers in Slovenia.
In Japan, the e-commerce giant Rakuten, with market cap of US$12.5, announced it had been “considering entry into the cryptocurrency exchange industry” for some time due to its belief that “the role of cryptocurrency-based payments in e-commerce, offline retail and in P2P payments will grow in the future.”
In Australia, a company called TravelByBit have taken a $3.5m investment from Binance in BNB, which is Binance’s proprietary cryptocurrency. Binance’s investment was, in part, due to its desire to raise the utility value of BNB, which they are doing very well. TravelByBit is aiming to mainstream cryptocurrency by facilitating payments via Bitcoin and other cryptocurrencies when travelling.
Max Savransky is Loyalty Director of Loyalty & Reward Co, a leading loyalty consulting firm based in Sydney. He has 10 years’ experience within the loyalty industry including roles at Mastercard Loyalty (Pinpoint), Silverneedle (Next & Sage Hotels) and Pureprofile. As Loyalty & CRM Manager at HOYTS, he launched the highly successful partnership with Qantas Frequent Flyer, including a world-first Qantas Points in-store redemption proposition. He is an active cryptocurrency trader.
Max regularly contributes to www.blockchainloyalty.io, a global resource centre for everything blockchain loyalty.