Continuing their rapid global expansion, Loyyal have recently secured a funding injection from Japanese firm Recruit Co., Ltd.

Recruit is a $40bn market cap Japanese company with a dominant presence in the HR, Media and Solution, and Staffing Services technologies. Recruit has strong brand name recognition in Japan.

Using Loyyal, Recruit plans to aggressively enter the Japan incentive management industry. This business development relationship will kick off next month at Recruit’s annual conference in Tokyo.

Japan is the second largest loyalty market in the world and very invested in the future potential of blockchain. Loyyal is well-placed to capture a sizeable share of the market with their world-class enterprise blockchain loyalty platform.

CEO Greg Simon will be relocating to Tokyo to head up the push into this highly-lucrative market.

Philip Shelper is a loyalty management consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty consulting firm.

Phil is the author of Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies. Buy the book.

www.blockchainloyalty.io is a global resource centre for everything blockchain loyalty.

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