BLOCKCHAIN LOYALTY NEWS | PHIL’S EXPERT INSIGHTS | ENTERPRISE BLOCKCHAIN SOLUTIONS

This month Phil provides an overview of Loyyal, an enterprise blockchain platform solving real-world problems for major airlines and banks.

The Loyyal Blockchain Loyalty solution brings a host of benefits to highly fragmented industries and offers brands an innovative way to unlock the billions of dollars in value held captive in legacy loyalty programs today.

The Loyyal ‘Internet Of Loyalty’ solution is designed to transform the management and delivery of countless forms of incentives using proprietary blockchain and smart contract technology.

With Loyyal you can:

  • EXTEND PARTNER NETWORK

Increase member engagement and grow your network of relevant partners, while reducing costs and accelerating reconciliation & settlement.

  • EXPAND MARKETING CAPABILITIES

Personalize offers and promotions with near real-time insights into individual member behaviors and interests while sharing data with partners more securely than ever before.

  • ENHANCE PROGRAM PROFITABILITY

Trace the true value of all loyalty currency through the entire program lifecycle, and improve revenue management by redeeming the most profitable points/miles first.

To read more about Loyyal and its real life case studies follow the link.


Philip Shelper is a loyalty management consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty consulting firm.

Phil is the author of Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies. Buy the book.

www.blockchainloyalty.io is a global resource centre for everything blockchain loyalty.