Incent successfully uses cryptocurrency incentives to extend eSports viewing time

Incent was established in 2017 after a successful ICO of the INCT reward token. Incent harness Waves blockchain technology to provide scalable and cost-effective end to end incentivisation and loyalty solutions to their partners. Incent are headquartered in Sydney, with remote staff based in Vancouver, London and Zurich.

Loyalty & Reward Co have been observing Incent for some time as they were one of the first start-ups to embrace cryptocurrencies as a new type of loyalty currency.

Headed up by Rob Wilson, CEO + Co-founder, the Incent team of around twenty staff are firmly dedicated to pushing innovation in the customer incentives space with everything blockchain can offer.

Their latest venture was a well-publicised partnership with Gfinity, the lead eSports provider in Australia. Gfinity was attempting to solve a very real problem; as a digital live broadcaster, they wanted to increase their average viewer watch time to greater than 5 minutes.

Incent provided their Engage platform to Gfinity. During live broadcasts, the platform provided micropayments of INCNT to live stream viewers. The more they watched, the more INCT they could earn.

The results were significant with average minutes watched per game increasing anywhere from 32 per cent to 98 per cent, while average minutes watched per week increased by up to 117 per cent.

The number of returning users per week also increased, up over 50% for those who claimed their INCT bonus.

For more insight into the viewer experience, watch the Incent and Gfinity official video here.


Philip Shelper is a loyalty management consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty consulting firm.

Phil is the author of Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies. Buy the book.

www.blockchainloyalty.io is a global resource centre for everything blockchain loyalty.

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