The current market for utility tokens, ICO’s and blockchain loyalty programs in general is tough.
Appsolutely are an established company who have launched digital platforms and mobile apps for an impressive list of clients including Starbucks, Havaianas, American Eagle Outfitters, TGI Fridays, Cotton On and more.
Building on their loyalty expertise, Appsolutely launched LoyalCoin to power their new, unified blockchain loyalty ecyosystem.
As with any coalition loyalty program, the key to success is in the merchant partnerships, and it’s here that LoyalCoin is really showing their true strength. They have a firm foundation of past clients to whom they can leverage, and they’ve also secured some other big partnerships in the Philippines like 7-11, Grab which is the country’s version of Uber, and have some large fast food chains in the pipeline.
LoyalCoin have definitely overcome the chicken and the egg complex when it comes to getting merchants and members by focusing on the merchant side of things. Then, when they recently launched their Loyal Wallet, an impressive 30,000 members naturally joined the program.
The registration process is nice and simple with a quick explainer and option for an immediate airdrop for referring my friends.
The success of LoyalCoin is clearly a result of a lot of hard work happening on the ground in the Philippines. The concept here is not out of the box, but this program absolutely gets an A for effort and has earned a 5/5 stars.
Stacey Lyons is the Marketing Director at Loyalty & Reward Co, a leading loyalty management consulting agency based in Sydney. Stacey has years of experience within loyalty, marketing and eCommerce across multiple channels and business models. Most recently, Stacey has been managing the investor, member and retailer communications for blockchain loyalty company EZToken Rewards.