If blockchain was invented by a loyalty professional rather than a reclusive nerd like Satoshi, the experience would be quite different.
For one thing a public crypto key wouldn’t look like this:
If Satoshi, Buterin and rest had any UX street-smarts they would have developed keys which are less terrifying and more consumer-friendly. Let’s face it, most people these days can’t even remember their parent’s and partner’s phone numbers.
Fortunately, blockchain developers Tenzorum have addressed the issue by creating TENZ-ID.
TENZ-ID allows Ethereum users to create their own user-friendly ID to sit on top of their scary, ugly public key.
I trialled TENZ-ID and in a matter of seconds I had created my new identity; phil.tenz-id.xyz
It’s much easier to remember and it actually works. Don’t take my word for it. Send some ETH to phil.tenz-id.xyz and I’ll tell you if I receive it 😊
Simplifying interaction with blockchain transactions is critical if cryptocurrency ownership is to be mainstreamed. Tenzorum have created something really cool with the novice user in mind to make this new-fangled technology just that little bit less terrifying.
Philip Shelper is a loyalty management consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty consulting firm.
Phil is the author of Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies. Buy the book.
www.blockchainloyalty.io is a global resource centre for everything blockchain loyalty.