This world’s first blockchain loyalty research project at the University of NSW demonstrated that cryptocurrency can indeed drive greater engagement than loyalty points.
The results of the research undoubtedly proved that members of a loyalty program would absolutely prefer to earn cryptocurrency rather than loyalty points for their spend.
Here is the full research paper which details the many finding which were uncovered during this 5 week study: Unify Rewards – A Cryptocurrency Loyalty research project
Philip Shelper is a loyalty management consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty consulting firm.
Phil is the author of Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies. Buy the book.
www.blockchainloyalty.io is a global resource centre for everything blockchain loyalty.