This month Max has reviewed two companies within the film industry and explains how they have implemented a blockchain loyalty play to resolve issues currently faced by the industry.
This video features streaming platform TaTaTu, which rewards users with cryptocurrency for engaging with its premium content, and film distribution company, Demand Film, which allows members to earn cryptotokens called Screencreds for completing different actions.
The creation of both these programs indicates the film industry is ripe for disruption and this review explains key points these programs hope to solve.
Max Savransky is Loyalty Director of Loyalty & Reward Co, a leading loyalty consulting firm based in Sydney. He has 10 years’ experience within the loyalty industry including roles at Mastercard Loyalty (Pinpoint), Silverneedle (Next & Sage Hotels) and Pureprofile. As Loyalty & CRM Manager at HOYTS, he launched the highly successful partnership with Qantas Frequent Flyer, including a world-first Qantas Points in-store redemption proposition. He is an active cryptocurrency trader.
Max regularly contributes to www.blockchainloyalty.io, a global resource centre for everything blockchain loyalty.