KeyoCoin aim to shift the power in the travel industry from a few big, commission hungry players and put it back in the hands of travellers using cryptorewards.
They claim that when compared to today’s travel rewards programs, theirs is more universal, non-restrictive, efficient, entertaining, and valuable for consumers.
KeyoCoin have created a gamified app called KeyoPass where they incentivize purchases and revenue generating actions. I can earn Keyocoin when I purchase accommodation, local experiences and transportation, and also when I review any of my travel experiences. I can also use the app to request room service, a wake-up call and expert recommendations.
However, KeyoCoin still have a long way to go. Currently their premium 24/7 concierge service is still in the works, and they’ve only launched with 7 countries to which I can travel and earn. They also still have a lot of community building to do until they’ll be operating at scale, as there’s only 41 members in their telegram group and 17 likes on their Facebook page.
Still, I think they’ve done a great job of creating a real-world use for their utility token, their app is well designed, and they already have many curated travel products on the KeyoPass marketplace. My favourite part about this program? The blockchain technology allows for truly transparent travel reviews because it can verify whether the reviewer actually stayed at the hotel, or ate at the restaurant, which is becoming a big problem in this industry.
I’ll be checking in with interest to see how KeyoCoin continue to build out this great project. Currently it’s a 3.5 out of 5 star program, but it’s a 5 star concept.
Stacey Lyons is the Marketing Director at Loyalty & Reward Co, a leading loyalty management consulting agency based in Sydney.
Stacey has years of experience within loyalty, marketing and eCommerce across multiple channels and business models.
Most recently, Stacey has been managing the investor, member and retailer communications for blockchain loyalty company EZToken Rewards.
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